IE Master Class – “Positive Leadership & The Next Best You.”

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Given by Lee Newman, Dean of IE Business School

We had the pleasure of welcoming Lee Newman, Dean of IE Business School where he hosted an insightful Masterclass on purpose, positive leadership and how to always chase ‘The Next Best You’.

Lee explored how we can recognize negative and send out positive emotions in our work and daily lives in a unique and striking way. Human beings unknowingly take two types of pills every day that strongly influence the way we perform, think and behave. – blue 🔵 and red 🔴 pills, blue pills being positive emotions while the red are negative.

As leaders we should be acknowledging the ratio of blue to red pills being received and handed out in the workplace to create a healthy work environment, enabling people to be the best version of themselves.

Thanks again to Lee Newman for giving such a successful conference and for taking us on the journey to find our purpose.

Lastly, a huge thank you to all attendees, IE Alumni and guests for coming and remember to keep chasing the #NextBestYou.

IE Master Class – “Fintech in the current post-covid uncertain times”

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Given by Pablo Soler Bach, Adjunct Professor at IE Business School and Visiting Professor at the Università delgi Studi di Trento.

The exceptional circumstances of a pandemic, with more than three billion people quarantined and mobility restricted for many months over the globe, had a significant impact in all aspects of our lives, and sped up digitalisation, remote work or adoption of digital signature, regtech or cybersecurity. While that was a boost for many fintechs, the current high inflation and uncertainty environment is cooling investment and growth of the sector.
Some Financial sectors will have to rethink their business models, as car Insurance or neobanks, while others will have a unique opportunity to grow or become mainstream, such as biometric payments, consumer lending or wealth management, as people change the way they consume and invest, becoming more educated and socially conscious.
As said by Churchill, “never waste a good crisis”.

IE Master Class – “Going Digital – How to Manage Successful Change.

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Given by Balvinder Powar, partenaire fondateur, membre du conseil d’administration et directeur de BOOSTER Space Industries et AERDRON.

“We are in a revolution in attention!”

The traditional role of sales, marketing and communications within Brands continue to experience massive disruption. Gone are the days when a simple advertising campaign could drive sales and a company’s bottom line. Consumers are now in the driver’s seat when it comes to how and when and where they come into contact with your Brand. The question is: How can you harness the power of storytelling to drive the customer experience in your Brand’s world?


Consider the entire customer experience… from the moment your customer first becomes aware and comes in contact with your brand…through the sales experience… and finally to the post purchase experience. In this Master Class, we examined how Brands take control of their own narrative and deliver the right content at the right time and at the right place to shape our customer’s purchasing decisions and build loyal customers who come back to us time and time again.

How do Brands do it? They TELL POWERFUL BRAND STORIES.

IE Master Class – “Secret Sauce : Work Organization in 2022 and beyond. What can we learn from the recent years and high performers ?”

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Event in English

Given by Domenico Pinto, an entrepreneur who has worked with leaders and organizations from all around the globe and across several continents

In this experiential session, Domenico Pinto provided key insights into trends and patterns of organizational behavior and design. Further, we have explored practical elements of Leadership and delved into what is expected and needed to be a contemporary leader. Then, D. Pinto looked into what is crucial today to attract and retain talent as well as explore examples of high-performance organizations.

Workshop : “The art of personal branding – featuring Elevator Pitch in Action”

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Paris & Lille

Given by Amber Wigmore Alvarez, Chief Talent Officer at Highered.

During this interactive and practical session, Prof. Wigmore Alvarez provided key insight into how to craft an effective elevator pitch, a vital step toward advancing in your career by leveraging executive presence, linking networking with personal branding and body language, in order to create that lasting image that differentiates you from the rest of the candidates in a selection process or rather leads to upward mobility within your organization. The masterclass provided real-life pitch experience tailored to your career goals.

IE Master Class – “Artificial Intelligence: How it transforms business and what is to come next.”

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Given by Konstantina Valogianni an Assistant Professor in Information Systems at IE Business School.

Artificial Intelligence has disrupted the way companies do business. Despite the proven benefits of AI, industries have adopted AI in different ways and with different speed and commitment. Nonetheless, terms like Deep Learning or even more arcane ones like Deep Reinforcement Learning are becoming more frequent in managerial conversations. AI experts are becoming the emergent “gate-keepers” of AI-driven business models. This masterclass was aimed at establishing an understanding of the main AI concepts, showcasing what AI can do for organizations. We also explored the boundaries of AI and highlight the role of humans in this 4th Industrial Revolution.

IE Master Class – “The Metaverse : The Winner takes it all.”

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Lyon & Paris

Given by Professor Manuel Lopez Martín de Blas, an MBA professional with more than 25 years of consultancy experience in Pharma, Hi-Tech, Chemical, Retail, and FMCG industries

The “metaverse” as announced by Facebook is a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. Movies like Matrix or Ready Player One brought a glimpse of a digital universe. The implications are huge, and the opportunities are just beginning to show.

The session focused on the potential benefits and threats of the Facebook metaverse, (economic, social, political, etc.), where a first-mover will take all and create a parallel digital world.

Workshop – “How Business Leaders learn from Art today.”

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Super inspiring talks made by Nir Hindi and Masaaki Hasegawa, alumni of IE Business School and IE School of Human Sciences and Technology (HST).
Great insights on how we can enhance our creative mindset and go out of our comfort zone; in addition to creating innovative teams and organizations.
This IE Business & Art day was crowned by a VIP visit of Fondation d’entreprise Louis Vuitton thanks to Laure de Dampierre.

IE University & IE Business School

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Inovad respresents in France IE University, one of the leading Education Institutions in the world. Created in 1970 around the Business School (ranked Best Business School in Europe by Financial Times in 2013), IE is now comprised of 5 schools all at the best level in their disciplines:

  • IE Business School
  • IE Law School
  • IE School of Human Science & Technology
  • IE School of Architecture & Design
  • IE School of Global & Public Affairs
  • IE School of Social and Behavioral Sciences

See online project

IE Venture Day Francophone – Big Data and Connected Objects

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Organization of the First Francophone competition around Big Data and Connected Objects.
The IE Francophone Venture Day was held in Paris on October 16, 2015, and involved 39 partners from 12 Francophonic countries, and was organized in collaboration with IE Business School and IE France Club.
The event was attended by 300+ persons and was live broadcasted in more than 12 countries.