Strategy & Marketing Consulting


Inovad helps you define your brand strategy
From the analysis of the environment to the implementation of a digital marketing strategy


Knowledge and Environmental Analysis

Market Research
Analysis and Target Customers
Competition analysis


Brand Strategy Definition

Creation of the Brand’s Promise and Mission
Brand’s Positioning Definition
Creation of the Graphic Design and Declination in Communication Material


Marketing Mix

Definition of Products and Services
Pricing Policy
Distribution Channels
Communication Policy

Marketing Mix

Inovad helps you define your Products and Services Strategies
From an indepth analysis of the available offer on the market, to the adaptation of your offer for improved competitivity

Marketing Mix :

Knowledge and analysis of the environment
Products and services specifications definition
Pricing Policy
Distribution channels
Communications policy


Inovad helps you define your Distribution Strategy
Taking into account the Brand’s strategy and positioning, as well as all the elements of the defined Marketing Mix, we help you define the best distribution Strategy.

Network :

Geomarketing Studies and Analysis
Commercial Network Coverage Policy
Inside and Improved Point of Sale Organization
Sales Standards and Tools
Point of Sale Advertising

International Development:

Launch Market Preparation
Adaptation and Product Brand
Distribution Management