How people use their Mobile Phones

A very interesting study taken from the “Seven Shades of Mobile” study, conducted by InsightsNow for AOL and BBDO, 2012.

It clearly shows the mis-understanding by marketers on the usage of mobile devices by users, and how the ad budgets are still significantly undervalued in comparison with the amount of potential airtime.

The most striking element in the study shows that the “me time” (time spent for my own leisure), represents 2/3 of the overall time spent on a smartphone (excludind text and voice calls).  And this time is the least effective in terms of ads reception by the user.

For more details, check this link.

Study method: In the first phase, 24 users completed a seven-day diary and in-depth interviews. In the second, 1,051 U.S. users ages 13 to 54 were surveyed, data on 3,010 mobile interactions were collected, and the mobile activities of two-thirds of those users were tracked for 30 days.

Dialogo France

Dialogo is an association for the cooperation between France and Spain.
We accompanied them in the definition of their Online Strategy aligned with their newly created Brand Strategy.
In this regards, we developed the website and social networks related pages (Linked In, Facebook, Twitter,..) as well as the Search Engine Optimization.

  • Web Design
  • Front-end
  • Back-end
  • SEO
  • Marketing Strategy
  • Branding
  • Community Management
  • Social Networks

See online project

I-Geo

Development of a new generation geo-marketing platform:
– Conducting a customer survey with global brands
– Development of the marketing and brand strategy
– Definition of the International Development Strategy
– Writing of the Business Plan
– Participation in International Start Up competitions
– Presentation of the project to International investors

  • Marketing Strategy
  • Branding
  • Business Plan
  • Business Development
  • Client Survey
  • Social Networks

Cedars Autosport

We acted as the Marketing Director of Cedars Autosport, one of the leading Formula 3 Teams in Europe and the Middle East.

BRANDING:
– Brand identity positioning and Strategy definition
– Communication Agency engagement
– Communication Manager hiring and management
– Sponsors search
– Development of communication elements

DIGITAL COMMUNICATION
– cedars-autosport.com development
– social networks presence: Facebook, Twitter, Youtube…

  • Web Design
  • Front-end
  • Back-end
  • SEO
  • Marketing Strategy
  • Branding
  • Community Management
  • Social Networks
  • Multi-Channel Marketing

See online project

Saas, PaaS, and laaS, illustration!

Cloud Computing, Big Data, SaaS, PaaS, IaaS, all these terms used every day and everywhere, are often confusing.

Here is a very interesting pattern made ​​by ProfitBricks which explains the differences between these concepts through the example of Salesforce.com

SalesForce is clearly the best SAAS example, since their model was initially built in SAAS mode (Software as a Service).

PaaS (Platform as a Service) and IaaS (Infrastructure as a Service) are much less known and are clearly explained in this long illustration.