Strategy & Marketing Consulting

Brand

Inovad helps you define your brand strategy
From the analysis of the environment to the implementation of a digital marketing strategy

Environment

Knowledge and Environmental Analysis

  • Market Research
  • Analysis and Target Customers
  • Competition analysis

Brand

Brand Strategy Definition

  • Creation of the Brand’s Promise and Mission
  • Brand’s Positioning Definition
  • Creation of the Graphic Design and Declination in Communication Material

Products

Marketing Mix

  • Definition of Products and Services
  • Pricing Policy
  • Distribution Channels
  • Communication Policy

Marketing Mix

Inovad helps you define your Products and Services Strategies
From an indepth analysis of the available offer on the market, to the adaptation of your offer for improved competitivity

Marketing Mix :
From the Brand’s Strategy, Promise and Mission, and the environmental analysis, we help you structure and define your marketing mix, for an enhanced market coverage

Products and services specifications definition
Pricing Policy
Distribution channels
Communications policy

Trade

Inovad helps you define your Distribution Strategy

Taking into account the Brand’s strategy and positioning, as well as all the elements of the defined Marketing Mix, we help you define the best distribution Strategy.

Network :

  • Geomarketing Studies and Analysis
  • Commercial Network Coverage Policy
  • Inside and Improved Point of Sale Organization
  • Sales Standards and Tools
  • Point of Sale Advertising

International Development:

  • Launch Market Preparation
  • Adaptation and Product Brand
  • Distribution Management